A mobile marketing campaign is a great way to reach a large amount of people with very little money or time invested. Mobile phones are extremely popular and most customers own one.
It is important to get right to the point in your mobile marketing efforts. Keep your offers brief and simple to understand. Attention spans are short, so use a short message which includes your company's name.
Especially when it comes to your mobile website, you must remember that less is more. Mobile websites do not have that large of a display to work with as you do with a computer, therefore you have to focus on higher quality with less space. Be short and concise with mobile marketing.
A successful standalone mobile platform must have a home base. If you have a mobile presence, it should be a way to stay in contact with current home based clients. It is a terrible idea to base your business around your mobile platform solely.
A successful mobile marketer does not stand still. They are continually looking for new ways to get their message out there. You should also do this. Progress from sending texts to making calls to sending videos. Continue in this vein, socializing and building your network until it is as large as possible. Use every method you have access to.
When you set up social networking pages about your business, add links back to your webpage to make it easy for others to find you. Most people will not look you up on social networks, if you do not tell them about your page.
If you are going to use a mobile app for your company, be sure its contents are useful and relevant. If your app has no specific purpose, there is no way it will gain the attention of consumers who you are hoping to reach.
Keep in mind that those using mobiles may have a more difficult time navigating and browsing your website. If your marketing website is easy to use, you will get a better response from people using mobile devices. Don't worry too much about how your site looks on a home computer. The important thing is keeping your site user friendly for both users.
To improve your mobile marketing, remember to use search engine optimization techniques on your mobile websites. Use Google as a good starting point since most of the searches that are done on mobile phones are with Google.
Don't add SMS to a mobile marketing campaign unless you are willing to be totally honest with your customers about how many texts will be sent. Don't ever send texts to anyone unless they have specifically opted-in for that service. If using SMS, beware of mobile device notification systems if you're using SMS improperly. It can seem like you are being pushy. Ensure that your texting service requires opting in, and make sure your customers know that you won't send more than a certain number of texts each month. Making promises and keeping them builds trust among your consumers.
The key with mobile marketing is location. Mobile marketing lets your customers know where you are and what you are doing. This opens up new location-based options that do not exist anywhere else. With some creative thinking, you can find ways for your company to benefit and profit from location awareness.
When creating a mobile marketing campaign you must focus on keeping your existing customers as opposed to gaining new clients. Customers who are already invested will be much more open to getting text messages with updates about your products. When new customers see mobile marketing efforts they usually think it spam.
Before you go live with your mobile marketing campaign, be sure to test your advertisement first. If you send texts that do not make sense or work, you will not succeed. Additionally, try sending it to a test audience (e.g. co-workers) first to get feedback before you send it to your target audience.
Don't share short codes; buy dedicated ones. It may be pricey, but you can link them to your brand. Before long, savvy surfers will start to remember your short code. Using another company's short code can also get you into legal trouble. You could be liable for the abuses of a code sharing company.
Listening to the wants and needs of customers is the first step to successful mobile marketing. Take what the customer says, and adjust your campaigns accordingly. Use your phone to see what the competition is doing, and use their ideas if they would work to boost your business.
Mobile marketing will go hand in hand with other social media, this is all available on the internet. Give your customers the options to add your mobile marketing page directly from your web page and do not forget to integrate extremely interesting material. The more people feel like they are able to actively participate instead of just reading, the more sales you will have.
Send out a message about your big sale to your marketing list an hour or so before the sale begins. The only exception is if your sale is going to start early in the morning. This will remind your customers that you have something big going on that they should check out.
If you want your mobile marketing campaign to be successful, only send out the best possible offers you have. This will ensure that your viewers will not get annoyed by your messages.
Coupons sent via multimedia messaging services can reward your existing customers and entice new ones. You can include promotional codes within your coupons. These coupons should contain a special code that your mobile site can track. Established customers appreciate coupons as rewards, and they are also a great way to entice new customers.
As more and more people purchase mobile devices there will be a tremendous opportunity for mobile marketing. Eventually everyone will be connected and this will be the best way of getting in touch with people. By using the techniques in this article you will be able to effectively get your message to people. Good luck!